logging my thoughts on technology, security & management

Category: Management

You Don’t Need Hundreds of Engineers to Build a Great Product

This is one in a series of deeper-dives into various Learnings from 5 years of tech startup code audits. In that article, I list several observations I had during the course of doing code audits fro 20-30 tech startups at or around the Series A / B mark.

We did several code audits for companies that rapidly scaled their engineering orgs relatively early on (we’re talking 50-100 engineers, maybe 10-35M annual revenue, series A/B). None of them are doing well right now, and some are out of business.

What made this observation interesting is how different it is from stories of the well-known counterexamples (Uber, FB, etc, etc, etc), where it seems like the ability to double headcount every 6 months is assumed to be a key component of their ability to scale rapidly with hypergrowth.

But I think we are taking the wrong lesson from these success stories. Here’s the real lesson:

You don’t grow engineering headcount like crazy in order to achieve hyprgrowth: these companies underwent hypergrowth first, and then are forced to grow headcount rapidly.

Typically the architectures we saw from these large engineering groups were not bad: they just were not really necessary. We often looked at the code and the infrastructure and kind of scratched our heads: why were they doing all this? It just didn’t seem to make sense. But then we talked to the very smart engineers they had, and it seemed like there were good explanations for most things. Looking back, I think a lot of the complexity was frankly busy work: you bring in a lot of engineers without enough truly business-essential work to do, and they will come up with things to do. This is not a crack on them, it’s just human nature.

Technology ROI Discussions are Broken

A note before we begin: I’m arguing that technology ROI discussions are broken, not that ROI as a decision-making tool is broken. A solid understanding of how to calculate and use ROI is an essential skill for any tech executive, and when done right, it’s a powerful decision-making tool. This post is about how technology discussions that exclusively look at ROI often result in a one-eyed analysis that lacks depth.

Technical leaders need a wider range of tools for communicating the value of technology, and especially technology innovation. Communicating the value of technology is not a trivial task—and the point of this post is that exclusive reliance on the most commonly used tool for communicating value—Return on Investment (ROI)—will lead to broken discussions.

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The Backlog Peter Principle

A few years ago, I was in one of my ruts. Everything I was working on seemed to be bogged down or low-leverage. What was so frustrating was that this had come on the heels of a few amazingly productive months, where I had gotten a lot done. Worse yet, this seemed to happen cyclically: periods of productivity and a sense of accomplishment were followed by periods of delays and a sense of frustration.

Coincidentally, around the same time, I had just heard of the Peter Principle, which goes something like this:

“Every employee tends to rise to their level of incompetence”

 Laurence J. Peter, THE Peter Principle (1969)
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How to find great senior engineers

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Hiring experienced engineers is one of the most difficult and important things that engineering leaders have to pull off. But it’s hard to gauge experience in a series of short interviews. I’ve definitely worked with some amazing engineers who probably wouldn’t have been hired in some of my previous hiring pipelines.

Here are some tips on things I’ve found that work and don’t work.

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